We’ve implemented a cookie policy to help our users understand how we collect personal data. MyHeart uses cookie and similar technologies to allow us to better understand the needs of our users. For example, cookies allow us to tell which pages on the website are most popular, so that we can create more content of a similar nature.
Cookies are small text file that are downloaded in the background while you are viewing a webpage. Their main purpose is to help identify the user behavior within our web analytics application. Here are a few of the ways we use cookies on MyHeart.
Google Analytics
Google analytics is our primary web analytics application. As mentioned above, it allows us to track users anonymously to improve the usability of our website. You can find out more information on Google’s privacy policy by clicking this link.
Advertisements
Although we don’t currently advertise on the website, we reserve the right to deliver on its anyway shape or form and at any given time without notifying the user. If if we were to start advertising on the site, would also use cookies to track the effectiveness of various ads, ad formats, and provide an accurate return on investment picture for our advertisers.
Usability Testing Tools
That allows us to follow the mouse movement of the users of our website. With this information, we are able to determine what parts of the site’s design need to be improved in order to provide the best usability experience for MyHeart users. It can also be used to host surveys and polls, but users are by no means required to participate in these efforts to gather data. Like all other forms of the data we gather, it is entirely anonymous.
We may use cookies for various similar technologies, again all geared towards tracking our users and gaining of stronger understanding of how people use the health related content provided on MyHeart. We may also use cookies to perform conversion optimization testing such as split testing and multivariate testing.
If you would like to opt out of our cookie policy and let us know not to anonymously track your data, please visit the contact page incomplete the contact form with any appropriate information.
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